THERMACARE
When asked to turn a heatwrap into a challenger brand, we asked
“what if Thermacare could turn pain into power?”
Bring the heat
When you’re in pain, you feel gross, not 100% and a little out of control. But we can give you some control of your pain management. Control means confidence and power. Confidence means you feel good. And everyone deserves that. Bring the heat.
Too hot to take off
To help women feel more confident in their skin, we will partner with body-positive lingerie company, ThirdLove, to create a body-inclusive, pain-relieving lingerie line that incorporates ThermaCare products.
Bring the Heat Machines
To dial up buzz and prove our commitment to deliver healing on demand, we’ll bring the heat where people need it most. Our ThermaCare vending machines will pop up in the places people need immediate relief, right when they need it, like the end of the Appalachian trail, or outside of theme parks.
Influencer boxes go out on International Women’s Day
ECD: Mindy Adams
ACD: Haley Kochersperger
CW: Noelle Griffin, Shane Esteban